Hubspot inbound marketing
Hubspot Inbound Marketing
As certified Hubspot partners, we thought we’d go into a bit more detail about why we love Hubspot inbound marketing so much, and most importantly, why it’s a great choice for our clients.
Now, to set things straight before we move any further – Hubspot inbound marketing doesn’t have to be expensive. We understand that it has a reputation of being something that only big companies can afford, which is why we want to change that. We want Hubspot inbound marketing to be accessible to everyone.
What does Hubspot inbound marketing really mean?
The days on hard core selling are gone, and us marketers have had to adjust the way we market. Rather than going in with a sledgehammer and forcing potential customers to pay attention to us, we’re having to attract customers.
With the internet making everything so accessible, companies no longer have the power. Customers are able to research all the options out there before they even land on your website, which is why it’s time to shine the minute they reach you. And this is where Hubspot inbound marketing comes in – to get people coming to you rather than you chasing them.
Wouldn’t it be awesome if you didn’t have to hunt down leads anymore?
Well, soon you won’t have to! By implementing Hubspot inbound marketing, you’ll turn your website into a magnet that’ll pull people towards your company by aligning your content with their interests.
You’ll create valuable experiences for potential customers based on their needs and their pain points. You’ll impress them by showing off your expertise and helping them without expecting anything in return. Unlike outbound marketing, you won’t have to fight to get seen. By addressing people’s problems, you’ll gain trust and prove to them that your the right company to help them.
How does it all work?
Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides an approach to doing business in a human and helpful way. Inbound is a better way to market, a better way to sell, and a better way to serve your customers. Because when good-for-the-customer means good-for-the-business, your company can grow better over the long term.
Hubspot inbound marketing methodology
When it comes to Hubspot inbound methodology, it’s broken down into stages: Attract, Convert, Close, Delight.
Business issue: website isn’t optimized, business lacks a steady flow of visitors, company isn’t ranking for SEO.
Inbound methodology: develop company personas, SEO your site, create targeted content to attract your audience
How to do this: SEO, Blog, Website, Social, Ads
Business Issue: people aren’t looking at many web pages, not getting leads, lack of context as to which buyer stage the lead is in
Inbound methodology: build trust by providing helpful information, provide valuable content in return for contact info
How to do this: CTAs, landing pages, forms
Business Issue: lack of visibility into which marketing efforts are working and which ones are not, not knowing where the best leads are coming from, trouble knowing and reaching out when prospects are ready to buy
Inbound methodology: use email marketing and marketing automation to reach out with relevant info at the right time, nurture leads based on interest, analyze marketing efforts using closed-loop reporting
How to do this: email, marketing automation, CRM, contacts, lead scoring
Business Issue: customers aren’t repeat customers, lack of referrals, trouble generating positive word of mouth
Inbound methodology: Continue to engage with customers to ensure you’re providing a remarkable experience, customize customers experience on your website
How to do this: Smart content, transactional emails, reporting and analytics, hubspot connect integration
So, as you can see, Hubspot inbound marketing really is revolutionist the way companies are tackling marketing. We use Hubspot ourselves and find it an invaluable tool (we’re not paid by them to say that).
So, if you’re looking to start marketing that really sees results, take a look at our inbound marketing services and what they can do for you.