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Fed Up of Your Ads Being Ignored? – Native Advertising Might Just Be Your Answer

Fed Up of Your Ads Being Ignored? – Native Advertising Might Just Be Your Answer

Native advertising
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Fed Up of Your Ads Being Ignored? – Native Advertising Might Just Be Your Answer

 

With 84% of millennials not trusting traditional advertising, digital marketers have their work cut out trying to get their product noticed without alienating their target audience. One way of tackling the issue is through native advertising. Having first made its appearance in 2012, native advertising has now overtaken traditional display ads and is now one of the most popular forms of digital advertising.

What is native advertising?

Putting it simply, native advertising is the use of paid ads which match the look, feel, and functionality of the media format they appear in. Unlike traditional advertising, they flow with the page,and don’t really look like ads at all. As consumers are so fed up with disruptive ads, native ads are there to introduce the brand to the consumer as slyly as possible.

When’s the best time to use native advertising?

Hopefully, you’ve already had the chance to take a look at our inbound marketing funnel. But if not, no worries…here it is again!

Hubspot Inbound Marketing

The best time to start native advertising is when people have heard of your brand, and you’re looking to convert leads into customers. You can use it over times, but it’s proven to be the most effective towards the end of the buyer journey.

What does native advertising look like?

The key to awesome native advertising is to make the ad blend in as much as possible. On social media platforms like Instagram, you could have an influencer using your product (though be careful, influencers now have to say if they’re being paid or not). You need to make sure your posts and pictures look natural, so that your target audience think “hey, someone like me uses that…maybe I should try it too”. Other native advertising ideas are in-feed ads (that look natural and not spammy!), search and promoted listings, and content recommendations.

You’ve probably also heard of sponsored content – which falls into the category of native advertising, too. Publishers like the New York Times, Forbes, and the likes of Buzzfeed and Joe.ie all publish sponsored content. So no matter your target audience is, there’s a publisher who’ll suit.

Why go native?

There are so many reasons why native advertising is a great idea. It’s been proven that 25% more people look at native ads rather than your traditional banner ads. Consumers look at native ads 2x more than editorial content. But, most importantly, native advertising has been linked to an 18% increase in sales when compared to banner ads.

Some examples of native advertising

Before we sign off, we thought we’d share a great example of a native ad. When done right, native advertising can be really effective, and companies like the one we’re going to show below will vouch for that!

  • VELUX

VELUX windows wanted to start a conversation around the indoor generation, and push their research about the risks of damp rooms, etc. VELUX then built a content hub around the video, which went on to have 500,000 videos and the video was viewed 88 million times.

If you’re looking to push your advertising to the next level, get in touch. We’ll be happy to have a chat and see if native advertising is right for you.

4 Responses

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