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SEO

That SEO statistic says a lot, doesn’t it!

Search engine optimization is probably one of the most overlooked tools in a digital marketers tool box. Even though it’s actually one of the most important. When it comes to Google (or whatever your country’s local search engine is), 75% of people don’t actually make it past the first page. That means if you want to be in prime position without paying for ads, you’ve got to be ranking high up. And that’s where SEO comes into play.

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Some Of The Results We’ve Acheived

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How does it all work?

There’s quite a lot of work that goes into SEO, and it’s made up of 3 parts – on-page optimization, off-page optimization, and technical optimization. On-page is your content, and you have to have your web content written in a specific way for you to rank high. Off-page is things like link building, and technical optimization is making sure that all the coding etc. is correct. You need to make sure your SEO provider takes care of all 3 aspects, otherwise, you won’t rank.

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How do we work?

Here at Retro Digital, we understand that SEO is a lot of work. That’s why we’re here to take care of everything for you. We’ll start off with keyword research, then either write your content for you or help you write it in the right way. After that, take care of all the back-end work and get you up and running. Once that’s all done, we’ll be here to monitor your performance, send you reports, and make whatever changes are needed (or updates you’d like) to ensure that you stay number one.

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How long does it take to get results?

Unfortunately, SEO doesn’t happen overnight. That’s why we always recommend giving it 6 months to get to the top. Chances are it’ll happen faster, but even getting Google to crawl your site can take a couple of months which is why we prefer to be safe than sorry. Plus we never promise something we can’t deliver.

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Why SEO and not PPC?

If you’re wondering why you should go for organic results instead of paid advertising, the answers simple. Once you invest in SEO, with a little bit of TLC you’ve got results for life. Whereas if you invest in PPC, as soon as you stop paying for advertising you lose that source of traffic. Plus the better your SEO is, the less you actually pay for paid advertising!

Final question…agency or in-house?

One of the questions we here pretty often is why clients should use an SEO agency rather than training someone in-house. It’s actualla really good question because there’s no perfect answer. Every company is different and has different goals and differernt resources available. So, what we’d say is that if you don’t have the resources to hire an SEO/PPC manager, outsource it. There’s no need to put the extra pressure on yourselves by doing it alone – that’s what we’re here for. There’s so much more to SEO than just a green light on Yoast, so let us do the hard work for you!

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