The Benefits of Outsourcing SEO
The Benefits of Outsourcing SEO
SEO isn’t one of your standards skills you learn at school. It’s something you have to put time and effort into studying and then practising to perfect. With 99.99% of companies looking to grow, being number one on Google is more important than ever. So, if you’re looking into SEO and are not sure whether to hire someone in-house or use an agency, here’s some more information on the benefits of outsourcing SEO to help you decide what’s best for your business.
Salary & overheads
One thing to note about SEO is that for a company with a standard website, SEO normally takes around 20-40 hours a month. If you’re looking to hire in-house, hiring someone simply for SEO could mean a lot of money going to waste as you’ll be paying them for hours they’re not dedicating to improving your rankings. One of the benefits of outsourcing SEO is that you pay for what you get – nothing more and nothing less. Plus, you don’t have to pay the overheads you get with employees.
You have the flexibility to change your mind
If for any reason you find that SEO isn’t going the way you imagined, one of the benefits of outsourcing SEO is that you have the freedom to change your mind. It’s so much easier to end a contract with an SEO agency if you’re unhappy than it is to get rid of a staff member. Plus, agencies have more resources so if you’re happy with your agency but not so much with your account manager, you can change hands rather than making a complete change.
Google likes keeping us SEO managers on our toes by rolling out around 500 updates a year! While most of these don’t really cause any impact at all, there will always be a couple that completely shakes up the world of SEO. One of the benefits of outsourcing SEO is that we have to keep up-to-date with these updates in our own time rather than when you’re paying us to work, and we have to make sure we know about them the minute they happen.
Save on recruitment
If as a company you’re not very well versed in SEO, finding someone who’s able to manage your SEO for you without any input at all is pretty tough. Using an agency has its benefits, as you’re guaranteed a professional who’s helped companies like yours grow before. Unfortunately, there are lots of SEO “professionals” out there who trick people into thinking they know what they’re doing by using lots of buzz words, whereas everything really comes down to results. So if you go for someone in-house make sure you test them thoroughly.
Just like any industry-specific software, SEO tools aren’t cheap. In order to kit yourself out with the basics, you’re looking at investing at least €2,400 euros in the first year alone. The benefits of outsourcing SEO is that we have access to all of the technology, meaning you have absolutely zero to invest in to get started.
Get an outsiders opinion
We know full well that when you’re so close to your business, it’s sometimes hard to know which is the best path to take. By working with an SEO agency, you not only benefit from a partner who’s there for you whenever you need it, but someone who can take a look from the outside in, and give you some invaluable advice.