Rádi byste si užili oslavy dne svatého Patrika v Irsku, ale zatím zůstáváte u „až někdy“? Máme pro vás dobrou zprávu! Letenky nebudou potřeba, tenhle výjimečný irský svátek teď totiž můžete prožít na akci v Uherském Hradišti, kterou pro vás zorganizovali rození Irové! Jsme tým Retro Digital – marketingová firma se sídlem v Dublinu/Belfastu. Společně…
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When it comes to taking your business overseas, heading to Asia feels like a natural step in the right direction. As well as booming businesses and growing populations, the diversity of cultures and the proximity of so many different nations presents an opportunity to test new marketing strategies and discover new audiences for your products.…
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We’re living in a world post-Cambridge Analytica, where the Brexit vote and the world, in general, have been manipulated by the weaponization of Facebook. Considering how much outrage has already been caused, one would’ve hoped that Facebook has stopped itself being used as a weapon of political destruction. But has it? Let’s take a look…
Baidu is China’s answer to Google and your solution to getting to the other side of the Great Firewall. In this post, we’re going to look at SEO techniques for Baidu and how simple processes can help set you apart in the Chinese search engine. Baidu SEO & Life online on the other side of…
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When it comes to digital marketing, we’re faced with surmounting obstacles in every direction, from algorithm changes, online trolls, increased ad prices and a growing list of rules and regulations to follow. In this blog post, we’re going to look at the importance of ethics in digital marketing. Isn’t ethics in digital marketing just common…
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In today’s fast-paced society, it’s no wonder that we’ve got a mental health pandemic on our hands. Countries around the world are reporting that problems are on the rise, and in Ireland, we have one of the highest rates of mental health issues in Europe, costing the economy over €8.2 billion a year. With work…
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With a whopping 11.8% of the Irish population coming from abroad, it’s no surprise that brands are looking for new and innovative ways to target this proportion of society. With such an eclectic mix of nationalities living side by side, it might seem simple enough to have one marketing campaign for everyone, but to really…
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Unless you’re dabbing in the circles of the translation or localization industry, localization is probably going to be a pretty alien word. The thing is, if you’re looking to import, export, or do business abroad, it’s a pretty useful one to know about! So, if you want to grow abroad, read on – we’re…
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If you’re looking to do business in Germany, getting your business found should really be one of your top priorities. Gone are the days of getting a simple website translation – we’re living in a digital era where consumers go straight to the mighty Google if they’re looking for a new service or product. So,…
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Those of you who follow our social media will know all about the newest member of the Retro Digital stress management team – little Lisa. Just over 2 weeks ago we were out for lunch and found this tiny kitten (only 2-4 weeks old) on the railway track behind our office. We took her back…
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Our Guide to International SEO If you’re looking to grow abroad in today’s world of business, it’s time to adjust the way you do things. Go back in time to 10 years ago, getting your website translated and then investing in a PR and traditional marketing strategy was enough to get your brand noticed. The…
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16 copywriting tips that’ll see you become a copywriter in no time! Everything starts and ends with words. Words have the power to move mountains. They’re the difference between leaving a lasting impression for the right or the wrong reason. And that’s why you have to choose your words so carefully. There’s a lot more…
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The simple truth behind link building. If every link is a road to your website, surely you want as many as possible? (This is a rhetorical statement and not a question.) What is link building? Currently, it’s the latest buzzword in SEO. To put it simply, a link is this. Nothing more – nothing less. And…
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The Benefits of Outsourcing SEO SEO isn’t one of your standards skills you learn at school. It’s something you have to put time and effort into studying and then practising to perfect. With 99.99% of companies looking to grow, being number one on Google is more important than ever. So, if you’re looking into SEO…
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Fed Up of Your Ads Being Ignored? – Native Advertising Might Just Be Your Answer With 84% of millennials not trusting traditional advertising, digital marketers have their work cut out trying to get their product noticed without alienating their target audience. One way of tackling the issue is through native advertising. Having first made…
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You’re probably all sick to death of Brexit so we promise we’ll keep this one short. You might remember that we wrote about closing our English company because of being too Irish for their liking. But, what we didn’t mention was that we did have a back-up plan. We just didn’t want to announce it…
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How to choose a web design agency With 75% of website users admitting that they judge your business’ credibility on your website, it’s no wonder choosing the right web design agency is such a big deal. In today’s digital era, your website is your front door. It’s there to represent you as a company, and…
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Why We DON’T Use CAT Tools As copywriters, it’s our job to paint beautiful works of art with words. We need to sell with emotion, but add enough logic into the equation to make a purchase justifiable – no matter what language we’re writing in. We’re always doing the best we can to meet our…
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It’s never nice to have to share news about things changing, but this time, this change seems to have been made for us. You probably know by now that we have a UK company based down in Bournemouth, which we opened earlier in the year to be that little bit closer to our UK clients…
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For those of you who have a WordPress website listen up. The WordPress 5.0 update is due for launch tomorrow (6.12.18) – DO NOT UPDATE WordPress are on the verge of a massive update. They’re launching a completely new editor tomorrow, 6.12.18. which could have dire consequences on your site. So, PLEASE DO NOT UPDATE…
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Although it seems like 2018 has only just begun, it’s time to starting fast forwarding to 2019. Marketers have to plan ahead, which is why we thought we’d share this post over the new year so you can start putting your plans into action 🙂 Voice search When we wrote about voice search a couple…
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Lead Generation Tips One of the biggest challenges that us marketers face is lead generation. With consumers constantly being bombarded by spammy marketing techniques, we’ve noticed people becoming allergic to certain marketing channels. We’ve had to think outside the box and really up our game, as things like GDPR continue to make our job a…
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How to increase sales No matter what size of business you work for, sales is one of those things that you just gotta do. When you’re just starting off, though, it’s often hard to know where to start. Hard sales doesn’t work anymore, so how are you supposed to do it right, especially when you…
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Our Guide to Content Marketing The great thing about content marketing is that it can take so different forms. As such a vital part of your inbound marketing strategy, content is the perfect thing for anyone who loves a challenge and thinking outside the box. So….what exactly is content marketing? Although you’d probably associate content…
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Our Guide to Start-Up Marketing When you’re just starting off in business, there’s so much to do. So much in fact that it often feels impossible to get it all done. Just staying afloat is your biggest challenge, especially if you’re a small start-up without masses of funding. This is why start-up marketing often gets…
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Hubspot Inbound Marketing As certified Hubspot partners, we thought we’d go into a bit more detail about why we love Hubspot inbound marketing so much, and most importantly, why it’s a great choice for our clients. Now, to set things straight before we move any further – Hubspot inbound marketing doesn’t have to be expensive.…
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I guess I’ve already put down why I’ve put myself forward to be a member of the GALA board in my candidate statement. But for those of you who know me well, you’ll know that I’m one of these people who best express themselves through the power of words. So rather than spamming you straight off…
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The Link Between Social Media and Mental Health With World Mental Health Day happening this week and writing our guide to mental health in the workplace, it got us thinking about social media and mental health. As a digital marketer, social media has (unfortunately) become something we can’t avoid as it’s a vital tool for…
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Mental health is one of the biggest health problems in Ireland, with 1 in 5 people suffering from depression at some point during their lives. Ireland ranks 4th in the EU for suicide rates among teens, yet, it’s still one of the biggest taboos. With 48% of the population openly admitting that they should make…
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We’re not really big fans of using our blog for self promotion, but we’ve introduced a couple of big changes to the way we do business, that we couldn’t resist telling you about. We’ve dug deep, listened to people’s experiences with marketing agencies, and have done all we can to make marketing accessible to everyone.…
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Translation buyers – if we told you there was a way to cut your SEO localization costs by 1,150 euros per language, would you be interested? While the translation industry is only just getting its head around SEO translations, there’s actually a better way of doing things. We’re talking about SEOing your website the minute…
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It’s not every day we ask for help, but it’s not every day you find out that one of your clients and friends has been diagnosed with a serious form of cancer. Protemos was one of our first clients. They’re actually more than clients – they’ve become great friends of ours, we’ve visited them in…
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We’re living in a customer-centric world. Gone are the days of swinging your dick and impressing potential customers with all this me talk. Customers are now in control, and have a choice about where they buy. That’s probably why 96% of millennials prefer to buy from ethical brands, and why as many as 56% of…
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Urgh…spammy emails. Just reading that is enough to annoy you. As much as we’d love to sugar coat it, we’re so sick of the number of spammy emails we’ve been getting lately that we’ve decided to tackle the issue head on. Let’s put it this way – translators are grammar Nazis, and us digital marketers…
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If you’ve been tentatively reading and watching all of Google’s many blogs, (June 4th and May 2nd) then you already know about the Google Maps update that has taken place over the last two months. If you actually have a life and have no idea what we’re talking about, don’t worry we’re here to fill…
Unconscious Bias After hearing Sharon McKimm from Andovar talk on unconscious bias at Retro Live in May, the topic of unconscious bias has been on my mind, ironic, I’m aware. More than ever, I’ve begun to notice the prejudices that have hindered my opportunities in my personal life and my career. Who am I? 26…
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The translation industry is famous for being known as backwards. It’s not something the language industry likes to admit, but it’s a stigma that shouldn’t be taken lightly. Although I have been to plenty of industry conferences before, this is my first one from “outside the industry”. Everything I do in business is built around…
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Every region of the world has witnessed an exponential rise in the e-commerce in the past few years. If one was to look at Europe, contrary to the common assumption, central and eastern Europe have seen a great growth in the industry and continue to dominate the European economy. According to a study…
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Outrage marketing If you’re like us and get sick of constantly having to be what society thinks we should be, we thought we’d give you a little break and introduce you to the wonderful world of outrage marketing. WARNING – IF YOU ARE EASILY OFFENDED, DO NOT TRY THIS MARKETING TECHNIQUE AT HOME (or in…
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A survey conducted by PGI revealed that 79 % of global knowledge workers work remotely. With the rising number of workers opting for remote work, it is only coherent to say that the employers need to manage a remote team more effectively than ever. Getting every member of the team connected and on the same…
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Are you measuring the success of your social media? If not, you should be! The thing we love most about digital marketing is that everything can be measured. Even your traditional marketing efforts that were once very hard to track can be measured with a bit of cross-channel marketing. So, if you’re doing anything on…
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Well, it’s official, Retro Digital is one year old today! How time flies when you’re having fun. There have been tears and sleepless nights, but they wouldn’t change it for the world. I have been fortunate enough to work with this passionate, focused duo as they built Retro Digital from the promising start-up business they…
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You might think your company is ready to expand her horizons by venturing into distant shores, but are you sure you’re ready to deal with the locals? If you’re not sure about that then you’d best read on! Buyers react better to their native language, so we’ve put together some tips to make sure you…
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Choosing a digital marketing agency has often been compared to choosing a husband/wife. If you think we’re over exaggerating, we’re not. Hiring a digital marketing agency is a long-term commitment, which is why it’s so important you do it right. So to help you, here are our tips on how to choose a digital marketing…
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Getting a new website is an expensive job, which is why it’s so important to get it right first time. As we deal with websites every day, here are some tips we’ve put together based on our experience and most importantly, based on feedback we get from clients and their experience with web design. Keep…
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It’s coming up to 1 year since I took the leap of faith and left the security of my well-paid, high-up job and ventured into the world of business. It’s always been a dream of mine to start up a company, so when I had the opportunity to do so with my best friend and…
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Like any new business, you often spend more time working on your clients than you do your own stuff. When we started, a graphic design disaster kind of put us off as we’d spent so much time trying to get something right but it just never happened. So we decided to wait, and it looks…
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Every year we hear about different fads. Some work, and unfortunately some don’t quite make it. Marketing and advertising is an industry that’s constantly evolving. It’s something you have to stay on top of to make sure you don’t lose your competitive advantage. So to give you a head start, here are some digital marketing…
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Yep, it’s that time of year again. The time some of us love, the time some of us dread. The stress of that mad rush before Christmas is changing people’s shopping habits. With a whopping 50% of Irish people doing their Christmas shopping online, harnessing the power of digital is a brilliant way to increase…
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After leaving school and watching Yung Ming Is Ainm Dom for the very last time, I never thought I’d be touching Irish ever again. Well, that was until I met a crazy translator who became my partner/business partner and forced me to learn it all over again. I took her up on the challenge. Looking…
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What do our business trips and Irish pubs have in common? To be honest, not that much. But true to the Irish stereotype we like the odd pionta beoir, and if you’ve ever been in contact with the language industry, you’ll know that we’re one big family who treats conferences like a big reunion. At…
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Being a freelance translator isn’t easy. We know – we’ve been there, it’s actually how we started off in the industry. Freelancers are constantly under pressure to move with the times. For example with CAT tools, machine translation, or just all things skills-related. Now we’re reaching an age where we’ve got to specialize. And standard marketing…
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With conference season in full-swing, we’re sure you’ve asked yourselves more than once “are conferences really worth it?”. We’ve been to amazing conferences where we’ve come away with clients before we even left. But like you, we’ve also been to ones where we’ve come away feeling completely deflated wondering what was the point in going?…
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RETRO DIGITAL & PLASTOL CASE STUDY From 51 to Number 1 on Google – All Within A Month! Who are Plastol? Plastol is a family business originally based in the beautiful Moravian town of Uherske Hradiste, which is where their factory is today. Specializing in custom-printed paper bags, they’ve helped companies like Dove and L’Oreal with…
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