5 tips for Christmas marketing campaigns
Yep, it’s that time of year again. The time some of us love, the time some of us dread. The stress of that mad rush before Christmas is changing people’s shopping habits. With a whopping 50% of Irish people doing their Christmas shopping online, harnessing the power of digital is a brilliant way to increase your Christmas revenue this holiday season. So that’s why we’d like to share our top 5 tips for a successful Christmas marketing campaign with you.
SEO leads have a close rate of 14.6% compared to just 1.7% for outbound leads. If you’ve got a good SEO strategy in place, Christmas is going to work wonders. Many keywords are seasonal, so just by having some of those Christmas keywords in place can get you loads of free traffic for relatively little work! If SEO is something you’re just starting to work on, remember it takes around 6 months to really start seeing results, so make sure you plan early.
PPC visitors are 50% more likely to buy a product than organic visitors, which is why it’s no wonder marketers are looking to Adwords for their Christmas marketing campaigns. With people fed up of the sheer crowds out Christmas shopping, many people are choosing to shop from the comfort of their own homes. That’s why no matter what product you’re looking for, having a Christmassy Adwords campaign on your side could work wonders. Make sure you have Christmas or holiday-themed landing pages, too (e.g. Christmas jumpers).
Christmas social media campaigns
If you’re big on social media, have you thought about having special Christmas campaigns? Nothing gets people in the Christmas spirit more than being able to win something they’ve been wanting for Christmas. Christmas social media competitions will not only get loads of people interacting with your brand but could get you loads of new followers too.
75% of companies agree that email marketing generates good or excellent ROI. So, make sure you plan your Christmas email marketing strategy well in advance. Start reaching out to buyers early (we don’t all leave it to the last minute!), and make sure you give people incentives to buy with you, e.g. subject lines with special Christmas discounts.
Retargeting is going to be your best friend during the holiday season. Many people start buying, but for reasons as simple as just having to take the dog out, they stop halfway through the buying process. Retargeting people who have been on your website is a great way of reminding them about a product they were looking at, or things they were so close to buying. 26% of customers will return to your site through retargeting, so imagine all those sales you would have lost if you didn’t retarget.
If you’re looking for help with anything marketing related get in touch, and we can put some ideas together to help your business too.