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How To Survive Dublin In 24 Hours And On A Business Trip

The Irish capital can be a bit of a too much (in a good way) for a visiting businessman/businesswoman to see in one day. Some of the most famous places like St. Patrick’s Cathedral, Christ Church Cathedral, Grafton Street, Trinity College etc are what everyone visits and recommends.   But when you have just a…
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How To Manage A Remote International Team

A survey conducted by PGI revealed that 79 % of global knowledge workers work remotely. With the rising number of workers opting for remote work, it is only coherent to say that the employers need to manage a remote team more effectively than ever. Getting every member of the team connected and on the same…
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Social media metrics

Social media metrics you should be measuring

Are you measuring the success of your social media? If not, you should be! The thing we love most about digital marketing is that everything can be measured. Even your traditional marketing efforts that were once very hard to track can be measured with a bit of cross-channel marketing. So, if you’re doing anything on…
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Retro Digital 1

Our journey from day 1 to year 1

Well, it’s official, Retro Digital is one year old today! How time flies when you’re having fun. There have been tears and sleepless nights, but they wouldn’t change it for the world. I have been fortunate enough to work with this passionate, focused duo as they built Retro Digital from the promising start-up business they…
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marketing abroad

How to make your company’s journey across borders a success

You might think your company is ready to expand her horizons by venturing into distant shores, but are you sure you’re ready to deal with the locals? If you’re not sure about that then you’d best read on! Buyers react better to their native language, so we’ve put together some tips to make sure you…
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how to choose a digital marketing agency

How to Choose a Digital Marketing Agency

Choosing a digital marketing agency has often been compared to choosing a husband/wife. If you think we’re over exaggerating, we’re not. Hiring a digital marketing agency is a long-term commitment, which is why it’s so important you do it right. So to help you, here are our tips on how to choose a digital marketing…
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16 things to keep in mind when creating a new website

Getting a new website is an expensive job, which is why it’s so important to get it right first time. As we deal with websites every day, here are some tips we’ve put together based on our experience and most importantly, based on feedback we get from clients and their experience with web design. Keep…
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Retro Digital 6 things we've learnt from starting a business

Managing Directions: 6 lessons I’ve learnt from starting a business

It’s coming up to 1 year since I took the leap of faith and left the security of my well-paid, high-up job and ventured into the world of business. It’s always been a dream of mine to start up a company, so when I had the opportunity to do so with my best friend and…
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Retro Digital – Rebranded

Like any new business, you often spend more time working on your clients than you do your own stuff. When we started, a graphic design disaster kind of put us off as we’d spent so much time trying to get something right but it just never happened. So we decided to wait, and it looks…
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Digital Marketing trends in 2018

Every year we hear about different fads. Some work, and unfortunately some don’t quite make it. Marketing and advertising is an industry that’s constantly evolving. It’s something you have to stay on top of to make sure you don’t lose your competitive advantage. So to give you a head start, here are some digital marketing…
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5 tips for Christmas marketing campaigns

5 tips for Christmas marketing campaigns Yep, it’s that time of year again. The time some of us love, the time some of us dread. The stress of that mad rush before Christmas is changing people’s shopping habits. With a whopping 50% of Irish people doing their Christmas shopping online, harnessing the power of digital…
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Taking a look at the Irish language by busting myths and cool statistics

After leaving school and watching Yung Ming Is Ainm Dom for the very last time, I never thought I’d be touching Irish ever again. Well, that was until I met a crazy translator who became my partner/business partner and forced me to learn it all over again. I took her up on the challenge. Looking…
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Irish pubs in Bucharest

What do our business trips and Irish pubs have in common? To be honest, not that much. But true to the Irish stereotype we like the odd pionta beoir, and if you’ve ever been in contact with the language industry, you’ll know that we’re one big family who treats conferences like a big reunion. At…
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SEO translations – Retro Digital’s SEO tips for freelance translators

Being a freelance translator isn’t easy. We know – we’ve been there, it’s actually how we started off in the industry. Freelancers are constantly under pressure to move with the times. For example with CAT tools, machine translation, or just all things skills-related. Now we’re reaching an age where we’ve got to specialize. And standard marketing…
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Retro Digital Talk

Are conferences really worth it and how to measure their ROI

With conference season in full-swing, we’re sure you’ve asked yourselves more than once “are conferences really worth it?”. We’ve been to amazing conferences where we’ve come away with clients before we even left. But like you, we’ve also been to ones where we’ve come away feeling completely deflated wondering what was the point in going?…
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RETRO DIGITAL & PLASTOL CASE STUDY From 51 to Number 1 on Google – All Within A Month! Who are Plastol? Plastol is a family business originally based in the beautiful Moravian town of Uherske Hradiste, which is where their factory is today. Specializing in custom-printed paper bags, they’ve helped companies like Dove and L’Oreal with…
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