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Category: Our Blog Posts!

working from home working remote

Our top tips for working remotely/working from home

As a company who’s been supporting working from home since day one, we’ve seen both the benefits and the challenges it brings. Working remotely is growing in fashion, but it’s still something that for reasons unknown, many “more traditional” companies seem to be against. That was, until Covid-19 started forcing offices around the work to…
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app store optimisation

Getting Started with App Store Optimisation

App Store Optimisation, or ASO for short, is the process of making it easier to find an App or a game through stores such as Google Play or Apple’s App Store. Similar to SEO practices for websites, ASO is necessary for getting your App discovered outside of other marketing methods. Computer says yes – getting…
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SEO content

How to Write SEO Content and Still be Human

Good SEO content writing is about passing life’s ultimate CAPTCHA test: writing well enough for Google and other search engines to recognise you, while still convincing your audience that you’re not a robot. SEO – Search Engine Optimisation for those who don’t know – is the special trick of making the search engines pay attention…
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PPC marketing

An Introduction to PPC Marketing

PPC marketing is the term used to describe the advertisements you see all over the internet, like those on Google or on Amazon. Normally managed through Google Ads, PPC stands for pay-per-click, the straightforward name which tells you everything you need to know about how it works. For every click made on your ad, you…
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community translation services

How Australia’s Unique Community Translation Needs Are Serviced

Ah, Australia! That funny, not so little country (and continent) on the other side of the world, where kangaroos can be seen boxing for fun and deadly snakes eat children for breakfast. Well…not really. Not everything you hear about Australia is a fact. But, here is one truth for you. Australia is the second most…
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Týden svatého Patrika

Týden svatého Patrika

Rádi byste si užili oslavy dne svatého Patrika v Irsku, ale zatím zůstáváte u „až někdy“? Máme pro vás dobrou zprávu! Letenky nebudou potřeba, tenhle výjimečný irský svátek teď totiž můžete prožít na akci v Uherském Hradišti, kterou pro vás zorganizovali rození Irové! Jsme tým Retro Digital – marketingová firma se sídlem v Dublinu/Belfastu. Společně…
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Doing business in Asia

A Beginner’s Guide to Doing Business in Asia

When it comes to taking your business overseas, heading to Asia feels like a natural step in the right direction. As well as booming businesses and growing populations, the diversity of cultures and the proximity of so many different nations presents an opportunity to test new marketing strategies and discover new audiences for your products.…
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Facebook election influence

Does election influencing mean it’s time to unfriend Facebook?

We’re living in a world post-Cambridge Analytica, where the Brexit vote and the world, in general, have been manipulated by the weaponization of Facebook. Considering how much outrage has already been caused, one would’ve hoped that Facebook has stopped itself being used as a weapon of political destruction. But has it? Let’s take a look…
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Baidu SEO

Tapping into the Chinese market with Baidu SEO

Baidu is China’s answer to Google and your solution to getting to the other side of the Great Firewall. In this post, we’re going to look at SEO techniques for Baidu and how simple processes can help set you apart in the Chinese search engine. Baidu SEO & Life online on the other side of…
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ethics in digital marketing

It’s about Ethics in Digital Marketing

When it comes to digital marketing, we’re faced with surmounting obstacles in every direction, from algorithm changes, online trolls, increased ad prices and a growing list of rules and regulations to follow. In this blog post, we’re going to look at the importance of ethics in digital marketing. Isn’t ethics in digital marketing just common…
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mental health

How to help your team’s mental health

In today’s fast-paced society, it’s no wonder that we’ve got a mental health pandemic on our hands. Countries around the world are reporting that problems are on the rise, and in Ireland, we have one of the highest rates of mental health issues in Europe, costing the economy over  €8.2 billion a year. With work…
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Ethnic marketing

Ethnic Marketing

With a whopping 11.8% of the Irish population coming from abroad, it’s no surprise that brands are looking for new and innovative ways to target this proportion of society. With such an eclectic mix of nationalities living side by side, it might seem simple enough to have one marketing campaign for everyone, but to really…
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Our Guide to Localization & Growing Abroad

  Unless you’re dabbing in the circles of the translation or localization industry, localization is probably going to be a pretty alien word. The thing is, if you’re looking to import, export, or do business abroad, it’s a pretty useful one to know about! So, if you want to grow abroad, read on – we’re…
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German SEO

Marketing in Germany & German SEO

If you’re looking to do business in Germany, getting your business found should really be one of your top priorities. Gone are the days of getting a simple website translation – we’re living in a digital era where consumers go straight to the mighty Google if they’re looking for a new service or product. So,…
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Giving back to the community – and kocici depozitum Flicek, z.s.

Those of you who follow our social media will know all about the newest member of the Retro Digital stress management team – little Lisa. Just over 2 weeks ago we were out for lunch and found this tiny kitten (only 2-4 weeks old) on the railway track behind our office. We took her back…
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International SEO

International SEO

Our Guide to International SEO If you’re looking to grow abroad in today’s world of business, it’s time to adjust the way you do things. Go back in time to 10 years ago, getting your website translated and then investing in a PR and traditional marketing strategy was enough to get your brand noticed. The…
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16 Copywriting Tips

16 copywriting tips that’ll see you become a copywriter in no time! Everything starts and ends with words. Words have the power to move mountains. They’re the difference between leaving a lasting impression for the right or the wrong reason. And that’s why you have to choose your words so carefully. There’s a lot more…
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Link Building

Link building 101 – All you need to know in 3 short questions!!!

The simple truth behind link building. If every link is a road to your website, surely you want as many as possible? (This is a rhetorical statement and not a question.) What is link building? Currently, it’s the latest buzzword in SEO. To put it simply, a link is this. Nothing more – nothing less. And…
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Benefits of outsourcing SEO

The Benefits of Outsourcing SEO

The Benefits of Outsourcing SEO SEO isn’t one of your standards skills you learn at school. It’s something you have to put time and effort into studying and then practising to perfect. With 99.99% of companies looking to grow, being number one on Google is more important than ever. So, if you’re looking into SEO…
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Native advertising

Fed Up of Your Ads Being Ignored? – Native Advertising Might Just Be Your Answer

Fed Up of Your Ads Being Ignored? – Native Advertising Might Just Be Your Answer   With 84% of millennials not trusting traditional advertising, digital marketers have their work cut out trying to get their product noticed without alienating their target audience. One way of tackling the issue is through native advertising. Having first made…
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web design agency

How to choose a web design agency

How to choose a web design agency With 75% of website users admitting that they judge your business’ credibility on your website, it’s no wonder choosing the right web design agency is such a big deal. In today’s digital era, your website is your front door. It’s there to represent you as a company, and…
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CAT tools

Why we DON’T use CAT tools, and what we use instead

Why We DON’T Use CAT Tools As copywriters, it’s our job to paint beautiful works of art with words. We need to sell with emotion, but add enough logic into the equation to make a purchase justifiable – no matter what language we’re writing in. We’re always doing the best we can to meet our…
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Digital marketing trends of 2019

Digital Marketing Trends of 2019

Although it seems like 2018 has only just begun, it’s time to starting fast forwarding to 2019. Marketers have to plan ahead, which is why we thought we’d share this post over the new year so you can start putting your plans into action 🙂 Voice search When we wrote about voice search a couple…
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Digital Marketing trends in 2018

Every year we hear about different fads. Some work, and unfortunately some don’t quite make it. Marketing and advertising is an industry that’s constantly evolving. It’s something you have to stay on top of to make sure you don’t lose your competitive advantage. So to give you a head start, here are some digital marketing…
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5 tips for Christmas marketing campaigns

Yep, it’s that time of year again. The time some of us love, the time some of us dread. The stress of that mad rush before Christmas is changing people’s shopping habits. With a whopping 50% of Irish people doing their Christmas shopping online, harnessing the power of digital is a brilliant way to increase…
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Taking a look at the Irish language by busting myths and cool statistics

After leaving school and watching Yung Ming Is Ainm Dom for the very last time, I never thought I’d be touching Irish ever again. Well, that was until I met a crazy translator who became my partner/business partner and forced me to learn it all over again. I took her up on the challenge. Looking…
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Irish pubs in Bucharest

What do our business trips and Irish pubs have in common? To be honest, not that much. But true to the Irish stereotype we like the odd pionta beoir, and if you’ve ever been in contact with the language industry, you’ll know that we’re one big family who treats conferences like a big reunion. At…
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SEO translations – Retro Digital’s SEO tips for freelance translators

Being a freelance translator isn’t easy. We know – we’ve been there, it’s actually how we started off in the industry. Freelancers are constantly under pressure to move with the times. For example with CAT tools, machine translation, or just all things skills-related. Now we’re reaching an age where we’ve got to specialize. And standard marketing…
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Retro Digital Talk

Are conferences really worth it and how to measure their ROI

With conference season in full-swing, we’re sure you’ve asked yourselves more than once “are conferences really worth it?”. We’ve been to amazing conferences where we’ve come away with clients before we even left. But like you, we’ve also been to ones where we’ve come away feeling completely deflated wondering what was the point in going?…
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RETRO DIGITAL & PLASTOL CASE STUDY From 51 to Number 1 on Google – All Within A Month! Who are Plastol? Plastol is a family business originally based in the beautiful Moravian town of Uherske Hradiste, which is where their factory is today. Specializing in custom-printed paper bags, they’ve helped companies like Dove and L’Oreal with…
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