Category: Our Blog Posts!

Rádi byste si užili oslavy dne svatého Patrika v Irsku, ale zatím zůstáváte u „až někdy“? Máme pro vás dobrou zprávu! Letenky nebudou potřeba, tenhle výjimečný irský svátek teď totiž můžete prožít na akci v Uherském Hradišti, kterou pro vás zorganizovali rození Irové! Jsme tým Retro Digital – marketingová firma se sídlem v Dublinu/Belfastu. Společně…
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When it comes to taking your business overseas, heading to Asia feels like a natural step in the right direction. As well as booming businesses and growing populations, the diversity of cultures and the proximity of so many different nations presents an opportunity to test new marketing strategies and discover new audiences for your products.…
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We’re living in a world post-Cambridge Analytica, where the Brexit vote and the world, in general, have been manipulated by the weaponization of Facebook. Considering how much outrage has already been caused, one would’ve hoped that Facebook has stopped itself being used as a weapon of political destruction. But has it? Let’s take a look…

Baidu is China’s answer to Google and your solution to getting to the other side of the Great Firewall. In this post, we’re going to look at SEO techniques for Baidu and how simple processes can help set you apart in the Chinese search engine. Baidu SEO & Life online on the other side of…
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When it comes to digital marketing, we’re faced with surmounting obstacles in every direction, from algorithm changes, online trolls, increased ad prices and a growing list of rules and regulations to follow. In this blog post, we’re going to look at the importance of ethics in digital marketing. Isn’t ethics in digital marketing just common…
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In today’s fast-paced society, it’s no wonder that we’ve got a mental health pandemic on our hands. Countries around the world are reporting that problems are on the rise, and in Ireland, we have one of the highest rates of mental health issues in Europe, costing the economy over  €8.2 billion a year. With work…
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With a whopping 11.8% of the Irish population coming from abroad, it’s no surprise that brands are looking for new and innovative ways to target this proportion of society. With such an eclectic mix of nationalities living side by side, it might seem simple enough to have one marketing campaign for everyone, but to really…
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  Unless you’re dabbing in the circles of the translation or localization industry, localization is probably going to be a pretty alien word. The thing is, if you’re looking to import, export, or do business abroad, it’s a pretty useful one to know about! So, if you want to grow abroad, read on – we’re…
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If you’re looking to do business in Germany, getting your business found should really be one of your top priorities. Gone are the days of getting a simple website translation – we’re living in a digital era where consumers go straight to the mighty Google if they’re looking for a new service or product. So,…
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Those of you who follow our social media will know all about the newest member of the Retro Digital stress management team – little Lisa. Just over 2 weeks ago we were out for lunch and found this tiny kitten (only 2-4 weeks old) on the railway track behind our office. We took her back…
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Our Guide to International SEO If you’re looking to grow abroad in today’s world of business, it’s time to adjust the way you do things. Go back in time to 10 years ago, getting your website translated and then investing in a PR and traditional marketing strategy was enough to get your brand noticed. The…
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16 copywriting tips that’ll see you become a copywriter in no time! Everything starts and ends with words. Words have the power to move mountains. They’re the difference between leaving a lasting impression for the right or the wrong reason. And that’s why you have to choose your words so carefully. There’s a lot more…
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The simple truth behind link building. If every link is a road to your website, surely you want as many as possible? (This is a rhetorical statement and not a question.) What is link building? Currently, it’s the latest buzzword in SEO. To put it simply, a link is this. Nothing more – nothing less. And…
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The Benefits of Outsourcing SEO SEO isn’t one of your standards skills you learn at school. It’s something you have to put time and effort into studying and then practising to perfect. With 99.99% of companies looking to grow, being number one on Google is more important than ever. So, if you’re looking into SEO…
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Fed Up of Your Ads Being Ignored? – Native Advertising Might Just Be Your Answer   With 84% of millennials not trusting traditional advertising, digital marketers have their work cut out trying to get their product noticed without alienating their target audience. One way of tackling the issue is through native advertising. Having first made…
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How to choose a web design agency With 75% of website users admitting that they judge your business’ credibility on your website, it’s no wonder choosing the right web design agency is such a big deal. In today’s digital era, your website is your front door. It’s there to represent you as a company, and…
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Why We DON’T Use CAT Tools As copywriters, it’s our job to paint beautiful works of art with words. We need to sell with emotion, but add enough logic into the equation to make a purchase justifiable – no matter what language we’re writing in. We’re always doing the best we can to meet our…
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Although it seems like 2018 has only just begun, it’s time to starting fast forwarding to 2019. Marketers have to plan ahead, which is why we thought we’d share this post over the new year so you can start putting your plans into action 🙂 Voice search When we wrote about voice search a couple…
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Every year we hear about different fads. Some work, and unfortunately some don’t quite make it. Marketing and advertising is an industry that’s constantly evolving. It’s something you have to stay on top of to make sure you don’t lose your competitive advantage. So to give you a head start, here are some digital marketing…
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Yep, it’s that time of year again. The time some of us love, the time some of us dread. The stress of that mad rush before Christmas is changing people’s shopping habits. With a whopping 50% of Irish people doing their Christmas shopping online, harnessing the power of digital is a brilliant way to increase…
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After leaving school and watching Yung Ming Is Ainm Dom for the very last time, I never thought I’d be touching Irish ever again. Well, that was until I met a crazy translator who became my partner/business partner and forced me to learn it all over again. I took her up on the challenge. Looking…
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Being a freelance translator isn’t easy. We know – we’ve been there, it’s actually how we started off in the industry. Freelancers are constantly under pressure to move with the times. For example with CAT tools, machine translation, or just all things skills-related. Now we’re reaching an age where we’ve got to specialize. And standard marketing…
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With conference season in full-swing, we’re sure you’ve asked yourselves more than once “are conferences really worth it?”. We’ve been to amazing conferences where we’ve come away with clients before we even left. But like you, we’ve also been to ones where we’ve come away feeling completely deflated wondering what was the point in going?…
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